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Brand Management - Uniwise
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Brand Management

ENERGIZE YOUR BRAND VALUE

Brandvita is a “Vitamin” for your brand which energizes the brand value.

The term brandvita is coined from the core idea of advertising/ PR activities which serve as vitamins for boosting the brand equity of a product, service or an idea. The soul of brandvita lies in smart and intelligent media selection and planning which maintains the brand visibility across all media vehicles. This includes print, outdoor, electronic, point of purchase, web, mobile and direct to home.

Brandvita is a concept which not only improves the brand value of your product but also results in some very useful side-effects:

  •  Increased response from promotional ads.
  •  Stronger consumer loyalty
  •  Lower marketing cost
  •  Professional brand management

HOW BRAND VITA WORKS

Agile Methodology. Collaborative Ideation. Proven Results

Proven Results

STEP  01

A session with the client is organized for receiving inputs through a customized questionnaire to understand about the

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STEP  02

BrandVita team does the research on the current brand positioning, brand equity, customer surveys / feedback

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STEP  03

A creative strategy is developed for identifying the “connect message”. This message is designed on the basis of the USP or

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STEP 04

Combining the research based on the demographic / SEC data with the inputs received from the client, the media planning

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STEP  05

The public relations component of the BrandVita works cohesively with the advertising and media planning department

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FROM THE BLOG

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