How Digital Marketing Services Can Benefit Small Businesses in India
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How Digital Marketing Services Can Benefit Small Businesses in India

Growing rapidly at more than 30% CAGR, the digital market is expected to attract digital advertising spend of over INR 294 billion in 2021. In 2016 it contributed INR 76.92 billion.

Source: KPMG in India’s analysis and estimates, 2017

The evolved digital consumer impacting the advertising and marketing mix of the small businesses in India. The digital marketing benefits a small business in terms of

  1. Relevance: An advertiser can use Contextual Targeting to reach users across the Google Display Network. Mobile Ads with location-specific messaging can be used to encourage in-store sales by reaching users with a location-specific offer when they’re on the go with a smartphone or tablet.
  2. Reach: One can target any segment of the worldwide audience using Google that’s actively looking for or consuming relevant content about products, services, information, and websites.
  3. Return on Investment (ROI): Every user’s click can be tied to a particular ad, keyword, and search query, all of which you can track and optimize according to your goals. Campaign targeting selections can be updated on the fly. This enables quick response to trends and improvement of ROI even after your campaign has started.

The digital marketing is easier to implement for small businesses due to development in digital infrastructure causing increased internet penetration and increase in penetration of mobile phone users.