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Media Buying - Uniwise
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Media Buying

MEDIA PLANNING

It is better to have 50% of one market, instead of 10% of 5 markets.

 

Media selection is finding the most cost effective media to deliver the desired  number and type of exposures to the target audience .  The media planning department aligns the target segment and target market and decides the optimum budget, timing of advertisement release, and positioning for creating maximum opportunies for branding and sales.

OUR RESEARCH BASED MEDIA PLANNING

  • RESEARCH

    • The no. of different persons or households exposed to a particular media schedule at least once during a specific time period.

     

     

  • FREQUENCY

    • The no. of times within the specified time period that a person or household is exposed to the message.

     

     

  • IMPACT

    • The qualitative value of an exposure through a given medium (thus a cooking appliances ad in Good Housekeeping would have a higher impact than in fortune magazine).

     

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